Yellow Page Advertising

The term Yellow Pages refers to a telephone directory of businesses, categorized according to the product or service provided. As the name suggests, such directories are usually printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "Yellow Pages" is now also applied to online directories of businesses.

The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead. Reuben H. Donnelly later expanded on this concept in 1886 to recreate the very first official yellow pages directory.

Today, the expression "Yellow Pages" is used globally, in both English and non-English speaking countries; in the U.S. it refers to the category, while in some other countries it is a registered name and therefore a proper noun.

See Wikipedia, Yellow Pages, http://en.wikipedia.org/wiki/Yellow_Pages (optional description here) (as of Jan. 7, 2008, 04:33 GMT).



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